Diunt Flowers

Diunt Flowers is a true family business, named after the location where it all began. Founder Frank Jansen inherited his passion for cultivation from his parents and continues their work with great enthusiasm. Unlike many family businesses that take on the family name, Diunt Flowers represents its origin and growth through its unique name.

With years of experience in agriculture, Diunt Flowers has built a reputation as a reliable and innovative grower. The company operates with a flat organizational structure, ensuring that everyone plays an essential role, with tasks shifting throughout the day and season. This dynamic approach ensures efficiency and high-quality products.

Diunt Flowers was founded in 1988 by Frank’s parents. Initially, they grew various vegetables and fruits, but over time, they focused on strawberries. Four years ago, they decided to introduce ornamental cabbage (Brassica) to their crops, which turned out to be a great success.

The combination of strawberries and ornamental cabbage is unique. Their cultivation cycles complement each other perfectly, allowing the company to operate efficiently while maintaining top quality. Today, Diunt Flowers grows around 20 different varieties of Brassica, each with its own color and character.

A family business thrives on teamwork, and at Diunt Flowers, collaboration is essential. Tasks are divided as follows:

- Frank Jansen manages the cultivation plan, fertilization, sales, and human resources.
- His father is responsible for soil preparation and crop protection.
- His mother ensures hygiene and order on the farm.

Despite these defined roles, the company operates flexibly. Everyone is involved in multiple aspects of the business. Tasks vary throughout the day and the season. One moment, Frank is driving a forklift, the next, he’s handling HR matters, and later in the day, he’s repairing irrigation systems while answering phone calls. No two days are the same!

What sets Diunt Flowers apart is their commitment to quality and innovation. The nursery continually invests in new techniques and sustainable cultivation methods, ensuring that their products are of the highest quality while meeting increasing environmental standards.

Diunt Flowers also stays ahead in marketing and sales. With ornamental cabbage becoming increasingly popular in floral arrangements, the company keeps up with trends and customer demands. Brassica is available in various colors and changes shades throughout the season, making every flower unique.