Flowerboost

Flowerboost is an ambitious family business focused on high-quality products that make customers happy. Their bulb-on-pot products bring spring into the home and garden. Find out more about their methods and passion.

At Flowerboost, quality and customer satisfaction are key. This family-run business is committed to delivering products that bring joy. The bulb-on-pot products create an atmospheric spring atmosphere in the home and garden. Read on and discover how Flowerboost operates!

The origins

of Flowerboost

The company Flowerboost was founded in 1965 and used to be called Aad Van Ruiten. In 2003, Joost van Ruiten and his wife Brigitte took over the nursery from Aad and Corry van Ruiten and they now give it their own twist. The company started by growing daffodils in roller greenhouses. Over the years, the company has expanded with a barn complex and some 10 ha of land.

Close team

Joost is in daily charge of the team, which consists of three permanent and 15 seasonal employees. Brigitte is the hub in the office. Together, they produce potted bulbs with loving attention. Working hard every day with pleasure and having heart for your product and employees. That, according to Flowerboost, is entrepreneurship. Brigitte: ‘We are a close-knit team with permanent employees, casual workers, temporary workers and students. We don't want our employees to look up to us. We can't do without each other.’

Ambitious

With years of experience, there is enough in-house craftsmanship to realise a beautiful product. Machines are not out of their reach either, but there is still a lot of manual labour involved. Together with the team, they work all year round towards the delivery (November to Easter) of the products. They are ambitious and want to see the perfect Bulb-on-Pot in living rooms. It is therefore a crowning glory when they see their product shining on a windowsill.

Products

Actually, the two's main branch is growing potted bulbs. These are daffodils, hyacinths and muscari. That season runs from November to Easter. That is the crop they depend on. Gladioli have been added to make the late spring and summer months ‘fun’ as well. This is going well, as their gladiolus branch is expanding. For instance, they sell shorter gladioli of 65 centimetres with a spike of about 35 centimetres, under the brand name ‘MiDi Olá’.

Responding to sustainable developments

As an entrepreneur, you have to deal with all kinds of developments. How does Flowerboost respond? Joost: ‘You have to keep up. Exporters ask for certification, for example. If you don't, you're out of the game. That's why we are MPS-GAP certified, but also because we think sustainability is important. So we also have solar panels. And we also get more and more questions from customers about whether, for instance, the pot is made of recycled material, whether the label can go with organic waste, etc. We are working with these kinds of questions,’ Joost explains. ‘This is quite tricky, but we want to keep up with the eco-friendly trend. Not just to be able to tell; we really believe in a sustainable future.’

Family business

Flowerboost is a real family business. The next generation is already ready to get to work. Brigitte: ‘We have four children aged eight to 15. Our 15-year-old son really wants to join the business, preferably today rather than tomorrow. He regularly talks to his father about the business, but he needs to finish school first.’

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